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If your website doesn’t do this, you’re probably losing visitors

If your website doesn’t do this, you’re probably losing visitors

This article is from one of our affiliates, Jenika McDavitt, from Psychology for Photographers.    Let’s talk about cookies for a second. I’ve been on a quest for the perfect sugar cookie recipe for years now.  Recipes that differ only slightly can produce dramatically different results, so knowing which recipe to try next out of thousands is hard – especially since I don’t want to waste time or butter!  (Especially not...

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Does my website need a copyright notice?

Does my website need a copyright notice?

You’ve seen them in the footers, sidebars, and maybe even in blog posts.  Copyright notices are published in a variety of manners, such as TheLawTog Copyright 2014-2017 or TheLawTog © 2017 or 2017 © TheLawTog.  Even where they are placed varies depending on the site you visit. But what is legal?  Do we have to do this?  Do we have to continually update it?  Good news for you – TheLawTog has the...

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Does bounce rate really matter to photographers?

Does bounce rate really matter to photographers?

I logged into Facebook one day and noticed a mention from Rachel Brenke on The Law Tog Group Facebook page.  That’s always nice to see so the first thing I did (before replying to family emails) was to check what she said. Turns out that Rachel’s mention was in reply to one of her fans asking about Google Analytics and bounce rates for a photographer’s website. The question from Law Tog Group...

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Not so secret awesome marketing plugins for WordPress photographers

Not so secret awesome marketing plugins for WordPress photographers

If you have a photography website driven by WordPress, then this is one article you won’t want to miss. Why? There are a lot of plugins out there that can help your business, but today I am going to share some of the best of the best. These plugins will help build an email list, get the word out on social media, and much more. Without further adieu, let’s dive...

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Blogging tips for photographers

I want to blog BUT…. …I don’t have time! …I don’t know what to blog about! …I don’t have a blog! …no one will read it anyways!​ <insert excuse here>​ So you’ve probably said one of these excuses right?  Blogging should be a necessity.  It helps your web presence, gives clients a tool to talk about you, and adds value to what the client “gets”.  Despite marketing of the past, it...

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3 Things you’re not doing for SEO that you need to be!

3 Things you’re not doing for SEO that you need to be!

When it comes to SEO (search engine optimization), many photographers are completely overwhelmed.  Optimizing your website for a presence on the web is critical to being found by search engine searches done organically by potential clients.  There is alot that can go into, but here are three quick things you’re NOT doing for SEO that you should be.  SEO and Marketing Guru, Zach Prez, brings these three quick tips to help...

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Top best FREE resources for photographers

Top best FREE resources for photographers

We’ve talked a bit about how to avoid the pricing game and controlling business costs but how else can you stay competitive without losing your profit margin?  Easy!  Seek out some of the best resources available to you free of charge!  Now…I am a big advocate of normally you get what you pay for.  For most things in life. Including business information.  However, being a business consultant and blogger myself, I have noticed how much...

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SEO Cookbook from Photography Spark

SEO Cookbook from Photography Spark

So what is it? Recipes To Rank Higher is a guide that has over 100 pages of knowledge and advice, helping you achieve business success through search engines.  Learn 31 ingredients Google considers important, 6 tools to power your optimization efforts, and 23 recipes to rank higher.  This is essentially an SEO Cookbook from Photography Spark written by the infamous Zach Prez.   Why do I need to care? A high search rank can help you to...

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