Commercial Photography Proposal Template - TheLawTog®

Commercial Photography Proposal Template

Commercial Photography Proposal Template

When you're pursuing commercial photography opportunities, whether it's for headshots, dynamic marketing visuals, or product imagery, presenting your pricing and details in a professional manner is paramount. Gone are the days of plain text proposals; commercial projects demand a more sophisticated approach.


Commercial licenses often entail a significant investment compared to standard portraiture, necessitating a meticulous and personalized approach to proposals. This is where our meticulously crafted 17-page commercial proposal template comes into play. Fully editable and thoughtfully designed, this template encapsulates all the necessary business language, fee structures, expectations, assumptions, and other pertinent details in a visually appealing and easy-to-read format, allowing potential clients to quickly assess your professionalism and photography expertise with confidence.


More than just a template, it serves as a comprehensive guide to navigating the commercial aspect of photography, specifically tailored for headshots and marketing images.


Key Features:

  • - All-encompassing commercial verbiage provided
  • - 17 meticulously designed Photoshop template pages
  • - Layers for seamless editing
  • - Clipping masks for effortless insertion of photographs

Pages include:

  • Cover Page
  • Table of Contents
  • Introduction
  • Executive Summary
  • Outlined Scope of Work
  • Approach Overview with Timeline Graphic
  • Project Management Overview
  • Detailed Pricing Structure
  • Fee Schedule with Timeline Graphic
  • Outlined Project Assumptions
  • Requested Images Specifications
  • Examples of Previous Work Pages
  • Contact Information Page

How to Use:

  • Open the template in Photoshop
  • Input your personalized information
  • Insert your images seamlessly using clipping masks
  • Deliver the polished proposal to your client
  • Seal the deal and secure the booking!

With this comprehensive commercial proposal template, you can effectively communicate your professionalism and expertise, setting the stage for successful collaborations and lucrative commercial photography ventures.

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Template in .doc for easy copy-paste 

Highlighted guides and notes for easy fill-in-the-blank customization 

Access to TLT KNOWLEDGE BASE - explanations of key contractual provisions so you understand and can explain to your clients 

#1 Download instantly via email

#2 Back-up to your digital file system for use in future

#3 Fill-in-the-blank and edit based on guides in the contract

#4 Copy/paste into any online contract signing system or CRM for use!

  • Why choose TheLawTog?

Headed by Rachel Brenke, TheLawTog is the only dedicated resource for photographers.  With practicing lawyers, business consultants, CPA, financial planners (and more!) you’ll get information with first-hand experience to help your photography business. 

  • Can I edit the contracts?

Yes! They come as .doc files so you can fill-in-the-blank, remove or add what you need. We provide options and headings to easily allow for editing.

  • Can I use these contracts if not in the US?

TheLawTog®’s contract forms are drafted on general American law-based contract principles and are applicable to many states.  Due to variations in law based on location and business policies, the contracts are editable and easily adaptable. If you are a photographer outside the US, the policies may be implemented for your business, but U.S. Federal Copyright laws and other legal theories may not apply.  For example, in the United States, unless otherwise contracted, the photographer retains copyright ownership of images. However, in other countries, the law may give the copyright ownership to the client and necessitate a provision for transfer. 

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